Tag: Social Media Marketing/Advertising
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Why Women’s World Cup players must capitalize on money-making opportunities now
[ad_1] The United States Women’s National Team — aka USWNT — is by far the most successful women’s soccer team in the world, having won four World Cups. But they can’t rest on their laurels. That’s because there isn’t a robust infrastructure for women’s soccer leagues throughout the world, and most high-level female players don’t…
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Musk says Twitter is cash-flow negative as advertising falls and competition from Threads grows
[ad_1] Twitter owner Elon Musk said Saturday that advertising revenue has dropped 50% just as competition between the microblogging platform and emerging rival Threads intensifies. Musk also said Twitter still has a negative cash flow because of its heavy debt load. The social-media site will “need to reach positive cash flow before we have the…
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Bud Light boycott has been good for Molson Coors, but gains aren’t set in stone, analysts say
[ad_1] As Bud Light sales drop amid a conservative-led boycott, beer drinkers have flocked to rival Molson Coors Beverage Co. for light-beer alternatives. But as the retreat from Bud reshapes the beer market, Wells Fargo analysts say investors have failed to ask a key question: What if Molson’s gains go away? Shares of Bud Light’s…
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Elon Musk says he’s hired a new CEO for Twitter; is it NBCU’s Linda Yaccarino?
[ad_1] Twitter Chief Executive Elon Musk says he’s found a new CEO to run Twitter and its parent company, X Corp., and “she” starts soon. “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!” Musk tweeted Thursday afternoon. “My role will transition to being exec chair & [chief technology…
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It’s unclear how Anheuser-Busch InBev will reverse falling U.S. volumes after Bud Light crisis, say analysts
[ad_1] It’s unclear how Anheuser-Busch InBev will reverse eroding U.S. volume in light of the Bud Light crisis, analysts at HSBC said in downgrading the stock to hold. Sales of Bud Light have tumbled in the U.S. since Anheuser-Busch InBev BUD had a brief online marketing tie-up with transgender influencer Dylan Mulvaney. Also read: Bud…
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Conservative boycott could create a backlash to the Bud Light backlash
[ad_1] After Bud Light’s recent partnership with a transgender influencer, sales of the beer may take a hit as a result of conservative calls for a boycott — or they may get a boost from other people buying more of the product in response. But whatever the effect, analysts say, it will likely evaporate quickly.…