Tag: marketing
-
How Barbie conquered America – MarketWatch
[ad_1] Barbie built her dream marketing campaign. On Friday evening, as Barbie fever took over movie theaters across America — and the world — one scene struck me as romantic, poignant and sort of beautiful. But it wasn’t a scene from the feel-good movie, which was designed to lift spirits while taking some swipes at…
-
China’s property woes offer a window into the demise of the country’s boom times
[ad_1] As China’s economic recovery continues to underwhelm, observers’ sights are turning from the country’s intractably weak consumer sector to the more worrying downturn in the enormous Chinese real-estate market. Sluggish economic growth in general and a softening property market in particular have increased expectations for stimulus measures to inject life into a post-COVID recovery…