Tech stocks look strong, but here’s a sign the sector is actually under a lot of stress

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Contrary to what Wall Street is saying, another advertising and marketing agency confirmed that the technology sector appears to be having a lot of trouble when it comes to discretionary spending on advertising and marketing.

Shares of Interpublic Group of Companies Inc.
IPG,
-13.32%

plunged 13.3% to close at $32.87 on Friday, enough to lead the S&P 500 indexโ€™s
SPX,
+0.03%

losers, after the company missed second-quarter revenue expectations and cut its full-year growth outlook in half, citing weakness in the technology sector. The stock suffered the biggest one-day selloff since it tumbled 15.3% on March 12, 2020.

That comes just two days after fellow ad agency Omnicom Group Inc.โ€™s stock
OMC,
-4.94%

tumbled 10.4% to pace the S&P 500โ€™s decliners, after also missing on revenue and providing a somewhat downbeat outlook, amid a โ€œpauseโ€ in tech-sector spending as clients have become โ€œmore cautious.โ€

And the companies also said they saw softness from tech-sector clients in their first-quarter reports.

That might seem counterintuitive to investors, given that the technology sector has been the S&P 500โ€™s strongest this year. The Technology Select Sector SPDR exchange-traded fund
XLK,
-0.05%

has soared 41.5% year to date, while the S&P 500 index
SPX,
+0.03%

has advanced 18.2%.

Interpublic Chief Executive Philippe Krakowsky said Friday on a post-earnings call with analysts that the tech sector is moving through a โ€œchallenging periodโ€ that has included significant cost and workforce cuts.

โ€œ[W]hat we have seen is that the sector is under a lot of stress,โ€ Krakowsky said, according to an AlphaSense transcript.

He said the pressure Interpublic has seen in sector isnโ€™t from smaller tech companies, or those backed by venture capitalists, but a โ€œrelatively small group of large companies.โ€

And given a โ€œmodestly more uncertainโ€ macroeconomic environment, Krakowsky said itโ€™s clear that pressure on the tech sector โ€œis not abating.โ€

โ€œ[I] donโ€™t think that weโ€™re going to be able to call the turn,โ€ Krakowsky said. While heโ€™s confident the tech sector will eventually bottom, โ€œitโ€™s just theyโ€™re clearly going through something that is more protracted than any of us thought.โ€

Interpublic reported before Fridayโ€™s open second-quarter net income that rose to $265.5 million, or 68 cents a share, from $229.6 million, or 58 cents a share, in the same period a year ago. Excluding nonrecurring items, adjusted earnings per share of 74 cents beat the FactSet consensus of 61 cents.

Revenue fell 2.5% to $2.67 billion, below the FactSet consensus of $2.39 billion.

For 2023, the company cut its organic growth guidance range to 1% to 2% from 2% to 4%.

Wells Fargo analyst Steven Cahall said that the disappointing earnings reports from the two companies this week are a worrying sign of โ€œgathering cloudsโ€ for ad agencies, with risks of a โ€œderatingโ€ of the stocks on the horizon.

โ€œIt doesnโ€™t feel like a soft landing,โ€ Cahall wrote in a note to clients.

Interpublicโ€™s stock has lost 1.3% year to date and Omnicom shares have tacked on 2.8%, while the S&P 500 has gained 18.2%.

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