Tag: Advertising/Public Relations/Marketing
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How Barbie conquered America – MarketWatch
[ad_1] Barbie built her dream marketing campaign. On Friday evening, as Barbie fever took over movie theaters across America — and the world — one scene struck me as romantic, poignant and sort of beautiful. But it wasn’t a scene from the feel-good movie, which was designed to lift spirits while taking some swipes at…
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Tech stocks look strong, but here’s a sign the sector is actually under a lot of stress
[ad_1] Contrary to what Wall Street is saying, another advertising and marketing agency confirmed that the technology sector appears to be having a lot of trouble when it comes to discretionary spending on advertising and marketing. Shares of Interpublic Group of Companies Inc. IPG, -13.32% plunged 13.3% to close at $32.87 on Friday, enough to…
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China’s property woes offer a window into the demise of the country’s boom times
[ad_1] As China’s economic recovery continues to underwhelm, observers’ sights are turning from the country’s intractably weak consumer sector to the more worrying downturn in the enormous Chinese real-estate market. Sluggish economic growth in general and a softening property market in particular have increased expectations for stimulus measures to inject life into a post-COVID recovery…
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Amazon Prime Day’s most popular items reveal an awful lot about Americans
[ad_1] You are what you buy. If that’s true, Americans have revealed a lot about what’s meaningful to them during Amazon Prime Day’s two-day online shopping festival on July 11 and 12. The top five items: Temptations cat treats, Amazon Fire TV Sticks, Liquid I.V. packets, Apple Watch Series 8 and Melissa & Doug toys,…
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The next step in California’s reparations push is ‘the most thrilling’ and Americans could see big changes to their standard deduction
[ad_1] Hi, MarketWatchers. Don’t miss these top stories. The next step in California’s reparations push is ‘the most thrilling’: turning proposals into reality Assemblyman Reggie Jones-Sawyer is adamant that something will come out of the reparations task force’s efforts, he said in an interview ahead of Juneteenth. Read More UPS Teamsters members vote to strike…
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Biden is cracking down on junk fees — here’s how to avoid them
[ad_1] President Joe Biden on Thursday announced efforts to crack down on so-called junk fees — hidden or obscure fees that surprise consumers when they’re buying everything from airline and concert tickets to booking hotels and Airbnb rentals. Executives from Live Nation LYV, Ticketmaster, Seatgeek, Airbnb ABNB and other companies joined Biden at the White…
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Phil Mickelson, Donald Trump react to PGA and LIV Golf merger: ‘Awesome day’
[ad_1] The PGA Tour, the DP World Tour and the Saudi-backed LIV Golf circuit have agreed to a landmark merger that will create one operation that aims to “unify the game of golf” — which has drawn mixed reactions from professional golfers and fans. LIV Golf, founded in 2021 in a direct challenge to the PGA…
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Opinion: I made 40 grand in a single month as a multi-level marketer. Here’s why I quit.
[ad_1] With a wine glass in one hand and my smartphone in the other, I sent cut-and-paste cold messages to strangers. They went something like this: “Hey, Hun! Hope you’re well, I’ve been thinking about you! I wanted to pick your brain about my new business. I think it’s something that would be PERFECT for…
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BJ’s Wholesale weighs impact of organized retail crime. ‘We see it,’ says CEO.
[ad_1] The impact of organized retail crime has been a subtheme of earnings season in the retail sector, with BJ’s Wholesale Club Holdings Inc. CEO Bob Eddy the latest executive to weigh in on the issue. “Organized retail crime is definitely a thing,” he said, during a conference call to discuss the company’s first-quarter results…
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Opinion: Why Alphabet is a better bet than Meta Platforms if you’re investing in AI
[ad_1] With shares more than doubling this year, Meta Platforms META, +0.18% seems to be a stock that just won’t quit. But given the choice, investors may want to consider digital-advertising competitor Alphabet GOOGL, -0.75% GOOG, -0.63% instead. Sure, Facebook parent Meta Platforms topped earnings expectations and posted bullish guidance. Yet just after celebrating those results,…